What is Search Engine Positioning?
In order to obtain better performance in search engines with particular keywords, search engine positioning is the old tradition of optimizing websites.
Search Engine Positioning is a branch of optimization of search engines that focuses on obtaining higher rankings for individual sites.
What is Search Engine Ranking?
To decide where a given piece of content may appear on a SERP, search engine ranking is used. Visibility in search refers to how strongly an item in content is reflected in the pages of search engines.
Highly visible content may appear right at the top of the organic search results or even in a snippet feature, while less visible content may not appear until page two and beyond is clicked by searchers.
What is SERP?
Search engine results pages (SERP) are web pages that are accessed by people while they use a search engine, such as Google, to scan for anything online. The user enters their search query where a SERP is shown to them by the search engine.
Every SERP is unique, except for search queries conducted using the same keywords or search queries on the same search engine.
This is because nearly all search engines tailor their users ‘ experience by displaying results based on a wide variety of variables, such as the geographic position of the user, browsing background, and social settings, beyond their search words.
Two SERPs can look similar and show several of the same effects, but slight variations may also be present.
11 Best Search Engine Positioning Techniques.
1. Write Longer Content.
One of the reasons why the content of long-form ranks higher is clearly why reading takes longer. More on-page time leads to higher rankings.
If only one search engine placement technique from this article is applied, make it this one! Aim for 2000 or more words and you will be on the right side of the details.
2. Write Blog Posts with High Topical Authority.
Google assessed the authority and importance of a site before the Hummingbird algorithm by the number and form of external links pointing to the site.
The main factor in how Google assessed the importance and authority of a website was incoming links with unique keywords as anchor text.
3. Make Your Page Easy to Read.
Use short paragraphs, headings and sub-headings, photos, and broad font sizes (16 px and over) to make your page easy to read by breaking up text walls.
As UX Planet describes in the ‘Do’s and Don’ts of Web Design,’ you can also render your pages even more scannable by using good visual hierarchy.
When they first come to a web page, people read: they immediately want to see what the page has that is important to them.
4. Target Long Tail Keywords.
This is always the essence of the placement of search engines!
The biggest mistake bloggers make before writing blog posts is not doing keyword analysis. And when bloggers target head keywords instead of long-tail keywords.
The second biggest mistake is.
A keyword that includes just one or two words is a head keyword. ‘WordPress editor’ would be an instance.
Usually, head keywords have a monthly search volume in the thousands. Yet they have huge rivalry as well.
You absolutely have no chance of ranking for a head keyword on Page # 1 of Google as a beginning blogger.
What’s the answer, then?
Go for long tail keywords.
These are keywords containing three words or more. In the hundreds, they usually have a monthly search amount. The competition to rank for these terms is also much lower because their search frequency is much lower.
5. Use a Featured Image.
The image that’s connected to your WordPress blog post is a featured image. Typically , it includes a graphic plus the blog post’s title.
In the right column of the blog post editing panel, you can find the option to associate a featured image with your blog post.
Here are some of the advantages of using your blog post with a featured image:
- It gets the attention of your visitors.
- It tells your audience what your content is about without asking them to read something.
- Featured images boost SEO indirectly.
- A featured image will give the eyes of your readers a break from the text.
- Strengthens the branding of websites.
6. Use Shorter URLs.
Shorter URLs rank faster and higher in google.
So shorter your URLs this is a easy technique for search engine positioning.
7. Link Out To Authority Sites.
Linking out to authority sites will improve your search engine positioning.
Here are some of the reasons why external links are positive for SEO:
- It makes the resource more valuable and thus more likely to be shared with your readers.
- This offers an opportunity to develop relationships with other bloggers.
- This offers an opportunity for other sites to connect to you (reciprocity in human actions is a guiding principle)
- According to Moz, in their algorithms, linking to specific authority websites is possibly rewarded by the search engines.
8. Speed Up Your Website.
Page speed is a ranking factor itself.
And so is the bounce rate, too.
People click the back button and go back to the search results if your page takes too long to load.
And that drives the bounce rate upwards.
The first thing to do is test the speed of your site.
Two of the best places to check your site’s speed are here:
That is considered a decent site speed if your page loads in 1.5-2 seconds.
There are two sides to the speeding up of the website:
- The way your web host has set up its servers.
- The material on your web pages you put on.
How to Improve Site Pace
The key areas where your website can be accelerated are:
- Reduce image size.
- Content Delivery Network (CDN).
- Reduce the number of HTTP requests.
- Reduce the number of plugins.
- Enable HTTP/2.
9. Optimize for Mobile Search.
In order to reflect the fact that much of the world’s Internet surfing is now taking place on mobile devices, Google launched Accelerated Mobile Pages (AMP).
In order to load content easily and with just the bare necessities, AMP sites use a stripped-down version of HTML.
A main search engine placement technique is to set up your WordPress platform for Accelerated Mobile Pages.
10. Optimize for Voice Search.
For voice search, here are some of the ways you can optimise:
- In your prose, use more conversational phrases.
- Includes a FAQ page with simple responses that can be easily extracted from.
- To give voice search devices brief clues as to what your content is about, use Structured Data Markup to.
- Using much longer tail keywords-there are typically far more words in voice search than text search.
11. Use Images.
It has been proved over and over again that more shares result from including images in your blog posts.
Images attract move audience then just simple text. Including relevant image helps people under the topic must faster.
For more such content visit “SEO“.
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